Well put, Joe :-)
The best advice regarding "advice" that I've ever seen comes from Buddha, and I quote this frequently because it resonates as a sound philosophy:
"Believe nothing, no matter where you read it, nor who said it, even if I have said it, unless it agrees with your own reason and your own common sense."
As this applies to names and labels and identification tags and so forth . . . you are free to assign any definition you wish to any particular moniker. But remember that how you define a thing determines what meaning it has for you, and that in turn determines what effect you get from it.
So if you identify a particular name as having a Negative connotation, a Negative experience of it is what you're bound to get :-)