There are many things that keep our blog posts from being read. In an ocean of blog posts, it is pretty difficult to get your material noticed. Whether it's a post on a public forum, social media or your own blog, following a few simple guidelines will help you gain exposure.
1. Follow your basic email etiquette. Typing in all uppercase letters, even when stating a point or stressing a few words in a phrase, makes it seem like you're yelling. Better to use bold or italics.
2. Be sure your content flows. Not everyone is a champ at writing. But varied disconnected thoughts, will cause your readers to get frustrated and move onto another post. Spend enough "time" on each point and be concise and clear. Run on sentences without punctuation are a huge no-no.
3. Watch your punctuation, spelling and grammar. Misplaced periods and commas are not only confusing, they can cause you to lose credibility. The same goes for spelling and grammar. If you have a program such as Microsoft Word, pay attention to the red and green lines that appear below the words and follow the suggestions.
4. Paragraphs please! No one wants to read a "wall of text". People need a breather. Separate each idea into paragraphs. Be sure to segway smoothly when introducing a new idea.
5. Keep it interesting. Writing the same content over and over with a just few word changes will create boredom and prevent people from returning to your site. To get ideas on content, you must always be reading. Articles inspire us to write new material. Be sure to give other writers credit. If your article looks too much like someone else' your credibility will go down.
6. A picture is worth a thousand words. An inspiring photo or a quote will draw people to your article.
7. An interesting title creates interest. A title does a lot in selling material. Catchy titles include buzzwords in your industry, asking a question or offering a solution to someone's problem. People like "how to's".
8. No fancy fonts. Some fonts are difficult to read. The best fonts to use in a blog post or article are simple sans-serif fonts. Some examples would be Arial, Helvetica, Verdana or Trebuchet. Times and Times New Roman has serifs, but most people are used to this font, as it's mostly used in books and newspapers.
9. Keep the blog simple and clean. Some blogs come in such funky colors and the articles are hard on the eyes. It's obvious that yellow type on a green background is an eyesore, but a few other color combos are difficult to read, these include:
10. Just say "no" to ads. Well, you won't want to ban ads altogether, but too many ads - especially pop ups, will cause the reader to run away screaming. No one wants to be sold to - at least they don't want to feel as though they're being sold to. Yes, people like to buy and if your blog has an ad for an item the reader can use, you could be earning a commission. Isn't that the idea? Here's a few guidelines about ads.