Promotional Language


I recently read something very inspiring and felt moved to promote my family musical, THE BLACKBERRY KIDS GO TREASURE HUNTING, as a result.

I don't know where I'd place the promotional language that resulted, but I was really excited to come up with it. It captures the feeling of the play, and I even found myself creating a possible call-to-action, and it all happened pretty quickly. Who knows? Maybe an advertising opportunity will open up. (And, of course, it's being seen, here.)

Here's what I came up with....

How much fun does a childhood wet-lands adventure of music and discovery sound like to you?

The richly folkloric family musical, THE BLACKBERRY KIDS GO TREASURE HUNTING, features a spunky girl protagonist, a sensitive boy side-kick, and an all-child cast.

Think - who do you know in the industry with whom this three-act play might resonate? Great creative opportunity awaits the right director and awaits the right playful musical mind (the play's many infectious tunes are in a raw format in search of the right instrumental arrangement and vocal interpretation).

For a brief introduction to the play, send an email (Okay if it's blank) with the words Blackberry Kids in the subject line to

Does this make you wish you could be part of the project? If so, it's successful! :D

(Oh, and you CAN email me, as above, for more info.)

I'd love your comments on this approach. Also, how about one of YOUR projects? Can you think up some promotional language to at least help you describe it in a proud upbeat fashion? Share your promotional language in this discussion. And include a call-to-action if you'd like others to get involved with it.

Hope this discussion proves helpful! :O)

Sunshine & Blessings,

Dress-up your iPhone, nice! ;O)

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  • Murder . . . magic . . . vengeance . . . betrayal . . .

    and Northern Plains justice, country style.


    T H U N D E R H E A D


    Patrick M. Shaw



    A violent storm, born not of nature's weather but Human passions,

    threatens a southern Minnesota town.

  • Wow! What a wonderful skill you've developed! :D

  • I'm making art for people's vision boards. I do most styles upon request. I can draw you in your dream car, you as you want to look, or whatever you would most like manifested in the world. It doesn't matter what it is you desire, I can draw it for you.

    Also, I can photoshop you to the same end.  Thanks :)

  • Awww this sounds adorable :)

  • Hey, Pat!

    Promote away! 

    I'm especially interested in the LOA aspect of this. Artists seldom seem to just talk about their art - say - the way Donald Trump talks about one of his new buildings: It's the best thing that's ever been done. It is a juggernaut of beauty and high quality. Etc.

    Promotional language can be a great way to focus the journey to the end user.

    Here's how I described this discussion to a friend: "Oh, there's a discussion that allows you to promote your art & stuff. Or to just use promotional language to get yourself into a powerful mood about your art."

    I hope people see the varying uses in this. And, of course, there's the conceptual art use.

    You can promote things that don't strictly exist in the common sense of the word.

    You can promote feelings, for example. We're artists (and curiosity seekers), so this should be used in the most powerful way possible. It's a way to tell a different story, as Abraham-Hicks would say.

    Hope that makes sense. :P

    Sunshine & Blessings,

    Dress-up your iPhone, nice! ;O)

  • Laughing . . . I think you're safe from chastisement promoting your work in your own group, Gio ( referring to the general site rules and regs ) . . . so if you're inviting us to do the same, I might come back later with a promo of my own for one or the other of my fiction projects.


    Cool idea :-)

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